Craving Control Can Support Your Willpower

Willpower – we all have it, some more than others. But do you really know what it is?

Merriam-Webster Dictionary defines willpower as the ability to control yourself with energetic determination.

Willpower is like a muscle. You have to use it—or you’ll lose it. Most of us learn to develop self-control as children. When our parents say no to us when we ask if we can do things that aren’t good for us—have a plate of cookies before dinner, ride on the back of a neighbor’s motorcycle without a helmet, or grab the tail of a strange dog—we learn to say no to ourselves.

But maybe your parents weren’t around much, and you had free rein to do whatever you wanted so you never learned self-control. Or perhaps your parents had addictions, and you learned to give in to your desires by watching their behavior. Or perhaps the stress of your over-scheduled life has robbed you of your ability to say no.

No matter what the reason is for your lack of willpower, you can strengthen it. To pump up your willpower, you need to practice it. Making a habit of saying no to the things that aren’t good for you will, over time, become easier to do.

Easier said than done, though, isn’t it?

One of the things that can dramatically challenge our willpower is cravings. Anyone who has ever tried to make better choices knows all too well how cravings can sabotage the best intentions. Giving in to cravings is indeed undermining your health!

If you’re trying to change unhealthy habits, BrainMD Health’s Craving Control can support your willpower to help you stay in control.

Together with a healthy diet, exercise and Dr. Amen’s brain-healthy strategies, Craving Control can diminish the frequency and intensity of your cravings, helping you to more effectively achieve better control over your behavior.

Taken as directed, Craving Control helps to:

  • Reduce cravings for sweets, other foods, and other cravings
  • Support healthy blood sugar and insulin levels
  • Support your weight-loss goals
  • Provide antioxidants and other essential nutrients

Craving Control contains six active ingredients that work synergistically to help calm the craving centers in the brain, balance blood sugar and insulin levels and promote a positive mood with clinically studied, all-natural ingredients.


This diet-friendly element has been shown to ease cravings for fatty foods by supporting healthy blood sugar and insulin levels.

N-Acetyl-Cysteine (NAC)

This powerful anti-oxidant also helps to reduce cravings. As a vasodilator, NAC helps to relax blood vessels, improving the flow of blood, nutrients and oxygen everywhere in the body.


An amino acid that supports healthy muscle and cell metabolism, it has also been shown to help reduce food cravings.

Alpha-Lipoic Acid (ALA)

ALA is an antioxidant made by the body. It’s found in every cell, where it turns glucose into energy. ALA helps support healthy blood sugar, which is important for brain health and decreasing cravings.


This amino acid helps to produce three key brain neurotransmitters: dopamine, norepinephrine, and epinephrine, thus helping to promote alertness, mood, and appetite control.

High-Flavonol Cocoa

Cocoa flavonoids exhibit significant anti-oxidant, anti-inflammatory and immune stimulating effects. By stimulating blood flow to the brain, these flavonoids can promote a more positive mood and sharper mind.


If you’re trying to change unhealthy habits, Craving Control can help, by boosting your willpower to stay more in control.

“Craving Control, along with the right food and behavioral strategies, can help strengthen your ability to defeat the craving monster that steals your success.”– Daniel G. Amen, MD